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商品編號： 9-607-008 出版日期： 2007/02/07 作者姓名： Pisano, Gary P.;Rennella, Mark;Huckman, Robert S. 商品類別： Operations management 商品規格： 25p 再版日期： 2010/04/06 地域： United States 產業： Pharmaceutical industry 個案年度： 2006 - 2006
商品敘述：
Describes the reorganization of the drug discovery organization at Wyeth Pharmaceuticals and focuses on the decisions to: (1) centralize decision-making within drug discovery and (2) institute numerical metrics--jointly affecting all R&D scientists--for the progression of compounds through the Wyeth pipeline. Highlights issues concerning the degree to which scientific activity can be evaluated via numerical metrics, the extent to which R&D can be structured as a process, and the degree to which decision-making should be centralized in commercial R&D activities. May be used in combination with HBS case 605-074 (GlaxoSmithKline: Reorganizing Drug Discovery (A)) to contrast the use of centralized and decentralized models of decision-making in pharmaceutical R&D.
涵蓋領域：
Performance indicators;Organizational structure and design;Competitive strategy;R&D;Creativity;Quantitative analysis
相關資料：
, (9-610-071), 19p, by Robert S. Huckman
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